Our video.

Since there weren't many people on our team, Will and I were part of most of the things involved to making this video happen. Will made a lot of calls and planned the venue. I knew the talent so I called him up and asked if he would be interested in starring in our film. The script was mine but Will made a few tweaks to it, which in turn became a success as we are very happy with our film. Both Will and myself shot the film. He and I share creative input on the film. Again, there weren't many hands involved so we took charge of the production. I edited the film. Will helped put together the report we had to come up with for this film. At the end of the day, it was a team effort and we hope you enjoy our pilot as much as we did.

Thank you.

This is the link to the youtube version of this video. :)
 http://www.youtube.com/watch?v=rwo7tjI7-5g

Self-evaluation.

What I learned:

From shooting the film, I learned that timing is key. If things aren't done on time, plans will not go as expected. Also, if things aren't done on time, many elements and ideas that were planned to be in the video will end up not being in the video, and essentially wasted. I found that I was lacking in this area. I also learned that many things, even though you try, will not go as planned. When this happens, someone just has to be quick on their feet and respond as gracefully as possible. On another note, being pressured in that sort of situation helps creativity as well.

The strengths of the project:

The strengths that my teammate and I hope to show are the creativity and the effort put in to make it as close to the initial idea. Also, we hope that the idea to use a local artist shows our support for local arts and musicians. Both my teammate and I are very active in supporting local acts. We may prefer different genres of music but the passion burns inside. We hope to have projected that in this pilot.

We could have worked harder at:

Keeping to our schedule. That's about it. Other than that working in a team of two worked out pretty well. There weren't many creative differences, instead we discussed in a very professional manner and we respected each other's tastes and creativity. Due to the group being so small, there was not much to debate on.

Changes I would make if I had to do it again:

Plan things out properly. I would definitely be more experienced the next time so I would manage the talents and the schedule better. I would also use a different program to edit my video. I feel that the program I used did not do the idea my teammate and I had in mind any justice.

Script and Storyboard

Script Pg. 1

Script Pg. 2

Storyboard page 1

Storyboard page 2

Storyboard page 3

Storyboard page 4

Storyboard page 5

Presentation 2: Treatment Writing Component.

One

The treatment-writing component should include the following contents (but not limited to):

1. Author Name – Yasmin Jasmy

2. Title of Show  - AAAHH! Technology!

3. Format of Show (“Reality Series”, “Game Show”, “Made-For-TV-Movie”, “Drama Series”, etc.) – MTV Style Issue

4. Target Audience  - Men and Women between 16 and 35 years old

5. Opportunity or Problem Addressed  -

6. Desired Response -

7. Logline (1 or 2 sentence description of your concept. Similar to what you might see in TV Guide or on a poster for

a movie, but a bit more descriptive of content).  – Exploring the everyday lives of people in touch with technology, be it the Internet or the Smartphone. Here Yasmin Jasmy acts as the host to discovering how technology has neglected our society as well as how it has benefited us – Yes, both good and evil.

8. Treatment (Synopsis, Outline) A detailed description of your show, as we would see it on TV, usually 1 to 5 pages in length.

Synopsis: In this show, the host, Yasmin Jasmy, will be meeting up with friends and random people of Kuala Lumpur. She will enter their lives and record parts of their lives that technology has had an effect on. One of the ways she will be meeting these individuals is by visiting their home. By doing so she will explore their lives and discover what they do on a day-to-day basis that is related to their use of technology. 

Next, she will meet up with them at a café for a brief discussion on how they use technology on a daily basis. Their conversations will remain casual. There will also be shots of Yasmin and her guest walking around (places will be set before production) continuing their tech-based discussion.  Yasmin will ask questions such as “When was the last time you called your Mother and asked how she was?” and her guest will reply. Her guest will also share her personal experiences with technology. Her guest will share information such as whether they have a twitter account and how they use it to communicate with people. Her guest will also give their take on certain theories Yasmin has concluded, one of them being that technology has made us more distant. 

Another example of an episode would be Yasmin going to an up-and-coming local designer or local artist’s home or studio. In this type of episode Yasmin will determine how the individuals exploit technology for their own progress. For example, the artist might use Youtube to promote his or her songs, or the designer might use a fashion/business blog to sell his or her clothes. Yasmin will ask them questions regarding their activities related to work, for example, how said technology has improved their communication with their fans – or has it improved anything related to their work? 

Yasmin will follow these individuals wherever they take her, as they show Yasmin how they conduct their work in this age. In episodes such as these, the title will be “Special guest” and the show will be a means of promoting the individual too. There will also be shots of Yasmin giving opinions or advice to the audience. These shots will be of Yasmin alone.  Throughout the show, voiceover will be used in certain shots to give a clearer explanation of the current scene. This will be used to cut out background noises or during takes that require such voiceovers.  

Yasmin will end the show at Sakae Sushi The Curve. The reason this restaurant was chosen was because of its advanced way of taking orders from its customers – Every table in the restaurant comes with an iPad 2 complete with the restaurant’s menu.  First she will wrap up on the day’s events, talking about new information or a new way to view technology, the options are limitless, and depends on the guest(s) of the show on that day. The show ends with her choosing a dish of her choice from the iPad menu.

Two

The treatment-writing component should include the following contents (but not limited to):

1. Author Name – Yasmin Jasmy

2. Title of Show – Byte-Sized Life

3. Format of Show (“Reality Series”, “Game Show”, “Made-For-TV-Movie”, “Drama Series”, etc.) – Docu-series

4. Target Audience – Everyone between the age of 14 and 45years old

5. Opportunity or Problem Addressed

6. Desired Response – People feel more informed with the changes technology have brought. People contribute to the development of the show by sending e-mails or snail-mails that include personal ideas for the next episode. Audience could also contribute by sharing their experiences via e-mail/snail mail, and these could be used as topics in future episodes.

7. Logline (1 or 2 sentence description of your concept. Similar to what you might see in TV Guide or on a poster for a movie, but a bit more descriptive of content). – This 30-minute program will show how much technology has affected our daily lives.  From your office to your marriage, discover how technology has changed your world.

8. Treatment (Synopsis, Outline) A detailed description of your show, as we would see it on TV, usually 1 to 5 pages in length.

Synopsis/Outline: In every episode, the show will start off with close-up shots of different technologies in our society. There will be shots of people walking down the street talking on the phone, on their laptops in cafes, amongst other things. The part that will distinct every episode is the very beginning, where the name of the place where and the date filming took place are shown. And the shot fades into the scenes that I mentioned above. 

There will be background music, usually music by a local artist (Here we attract local artists to our show as a platform to promote their music) throughout the introduction.  This may not always be the case, other times “Dubstep” will be used. Dubstep is a music genre that is the epitome of Electronic music. 

The host will be a man, only because men are more trusted when it comes to gadgets, the audience will feel this too. The host will talk to the camera, giving the audience a brief introduction on the day’s theme/topic. 

Next, the host will take us to a place that relates to the topic. For example, if the theme/topic is marriages, the show will introduce a place that relates to the topic. There will be shots of married couples on the phone; married couples facing away from one another, busy on their gadgets; a married woman carrying around an iPad; a married man carrying around two mobile phones, etc.  Research will of course be done prior to filming to find out how marriages have been affected by technology. The episode will base around information collected – The findings will be shown through visuals, in some episodes professional actors may do acting so that the situation is better understood. For example, let’s say, findings show that housewives use the iPad to better organize their daily activities. A professional actress may be hired to act out a scene where by a housewife keys in her to-do list into her iPad, then drives around town with her iPad in her handbag. After some stories, there will be voiceover on some scenes to further explain the theme/topic. 

The show will continue, exploring places and people related to the topic, to strengthen the message. Occasionally, the host will give his opinions on things, funny remarks, and sarcastic remarks; just to give the show a little flavor. Sound effects will also be used when jokes are made, or during guest bloopers. The sound effects used will be robotic/futuristic sounds, to compliment the “Tech” theme. 

The end of the show will be a fast forward recap of the entire show, visualized through a person using the mouse to press rewind and fast-forward on the screen. Finally, the camera will zoom out to show someone watching the whole episode on an iPod and putting it away, and the show ends with the screen fading out to an image of the earth that is covered with microchips. The ending may defer every episode: Sometimes it will end with someone taking out a tape from the tape player or a cd from the cd player.

1.    First episode: How it affects ur lifestyle
2.    2^nd ep: Marriages
3.    3^rd ep: Studies
4.    4^th ep: Help desk, cases can be reported.

Three

The treatment-writing component should include the following contents (but not limited to):

1. Author Name – Yasmin Jasmy

2. Title of Show  - Tic Tech Toe

3. Format of Show (“Reality Series”, “Game Show”, “Made-For-TV-Movie”, “Drama Series”, etc.) – Game Show

4. Target Audience – Anyone between the age of 16 to 45 years old

5. Opportunity or Problem Addressed – Tests the audience on their knowledge of anything technology. Questions range from easy, common sense questions to difficult university-level questions.

6. Desired Response – Just like every game show, I expect the audience to be entertained by the guest stars antics and answers, as well as get informed. I want the audience at home to try to answer the questions (interactivity) and feel they learned something at the end of every show.

7. Logline (1 or 2 sentence description of your concept. Similar to what you might see in TV Guide or on a poster for

a movie, but a bit more descriptive of content).  A unique tic tac toe game show that tests your knowledge on Technology and Sciences. This is not just a Science class, this is a game where the smartest survives.. and ultimately wins a prize.

8. Treatment (Synopsis, Outline) A detailed description of your show, as we would see it on TV, usually 1 to 5 pages in length.

Synopsis/Outline: The show is, at its essence, a game of tic tac toe. There will be two contestants, each representing Noughts (Os) and crosses (Xs), and each a woman and a man respectively. The "board" for the game is a 3 × 3 vertical stack of open-faced cubes, each occupied by a celebrity (or "star") seated at a desk and facing the contestants. The stars are asked questions and the contestants judge the veracity of their answers in order to win the game. This show will serve as entertainment by giving the celebrity question subjects and “bluff” answers prior to the show – The answers will be “joke answers” and will be given prior to the actual answer. Other than that, this show is a legitimate game show, and the celebrities would be hearing the questions for the first time when on air. The host sits between the two contestants throughout the show. The female contestant, traditionally, will choose her square or celebrity first. After the celebrity gives his or her final answer, the female contestant will choose to either agree or disagree with the answer. At the event of the female contestant being wrong, the box will be given to the opponent, the male contestant, unless that caused the opponent to get three in a row. In that case, the opponent had to win the square on his or her own. A player also wins by getting five "Xs" or "Os" on the game board (thus preventing draws). The next round is started by whomever won the round before.

Big Money Round:

The day’s champion and a celebrity of their choice play a general knowledge trivia round. The two are asked as many multiple-choice questions as possible and the celebrity is able to confer with the champion, but only the champion can answer the question. Each of the nine celebrities hold envelopes with cash amounts ranging from RM 200 – RM 5000, with the chosen celebrity's amount added to the champion's total for each correct answer. At the end of 60 seconds, the champion is given a choice to quit with the money they have won or risk it all on an open-ended double-or-nothing question, with the category given to the champion before they make the decision.

Secret Square:

The Secret Square is revealed to audiences at home. The contestants are informed that they are playing a Secret Square game. The question for the star is sealed in a special envelope and is almost always multiple-choice. The Secret Square game is played for an accumulating jackpot of prizes that the host refers to as "The Secret Square Stash". A new prize will be added to the jackpot each day until someone claims it.

"Pick a Star and Win a Prize"

Each of the nine squares holds a different prize, with RM 10,000 cash being the most expensive. The day's winner simply picks the celebrity he or she wants and correctly agrees or disagrees with a Secret Square-style question the host asks the celebrity in order to claim the prize.

Demographics of radio stations in Malaysia

Oh, I'm sorry. Did you think you were a "listener"? Not really. Not in the mind of radio station operators. You're a demographic. - Corey Deitz, About.com

AMP Radio Network, wholly owned by ASTRO
The leading commercial radio operator across 8 FM terrestrial radio stations in Malaysia, which include the top-ranking stations for the key vernacular demographics in Malay, Chinese, Indian and English. These stations cumulatively reach over 11.5 million radio listeners a week and command 52% of the radio industry's advertising expenditure. They are Hitz.fm (English), Mix FM (English), Sinar FM (Malay), THR.fm (Tamil, Malay), MY (Cantonese), XFM (Malay), Era FM (Malay), LiteFM (English).

AMP Radio Networks (AMP) has delivered impressive results in the second radio survey of 2011, with an increase in overall listenership. Nielsen’s Radio Audience Measurement (RAM), Wave 2, 2011 showed that 11.65 million listeners tune in to AMP weekly and 73% of the total number of radio listeners in Malaysia tune in to one or more AMP radio stations. In the four main languages, SINAR fm (Bahasa Malaysia), MY FM (Chinese), hitz.fm (English) and THR Raaga (Tamil) held on firmly as stronger No. 1’s.

- SINAR fm
SINAR fm is still the No.1 radio station in the country, with the highest number of listeners for 2 consecutive years. The station has grown to 4.2 million listeners and witnessed an increase in Breakfast with SINAR Pagi now with 2.4 million listeners and Drive with SINAR Petang attracting 2.1 million listeners. In fact, the two are the highest rating Breakfast and Drive shows amongst all radio stations.

- ERA fm
ERA fm, has a total of 3.55 million listeners, and is the No. 2 station among the Malay audience.

- MY FM
MY FM has a strong audience of 2.2 million listeners weekly to strengthen its title as Malaysia’s No. 1 Chinese station.

- hitz.fm
hitz.fm is the industry leading No.1 English radio station. Its base of listeners expanded from 1.58 million to a staggering 1.93 million listeners, a growth of 22%.

- THR Raaga
THR Raaga continues tradition as the No. 1 Tamil station, capturing a total of 1.75 million listeners. Commanding a new high that exceeds 1 million listeners, THR Raaga’s breakfast show is the most-listened-to Tamil breakfast show.

- XFM
XFM is the only commercial radio station that plays 100% Malaysian music. The station is well-known as a platform that spins off the career of young, local musicians. A total of 274,000 listeners, who are largely fans of indie music scene between the ages of 14 to 25 years old, tune in to XFM to keep up with new Malaysian music.

Media Prima
Media Prima reports its demographics differently:

- Hot FM
Hot FM is Malaysia’s the number one radio station for the demographic group of those below 35, making the station the second most-listened-to radio station in the country, reaching almost 3.6 million listeners. Hot FM dominates the categories of professionals, executives, managers and businessmen (PMEBs), white-collar employees and students.

- Fly FM
Fly FM once again maintains its position as the number two English radio station in the country. Fly FM claims to play urban music hence it satisfies the needs of urban listeners. The demographic group is also reported to be of those below 35.

- One FM
One FM has successfully placed itself as the number two Chinese radio station in the country when it managed to capture the demographics between the ages of 18 to 29.

Star Radio Group - A publication by Star Publications
Radio stations include Red FM, Suria FM, 988 FM, And Capital FM. Capital FM is the only radio station whose demographic is women, in all of Malaysia. Red FM, Suria FM, and 988 FM are English, Malay, and Mandarin respectively.

P/s Capital FM is 88.9 whereas BFM is 89.9

Research Component

Technology & Society

Part 1: Twitter and how it has changed the way we view people.
Part 2: Technology and how it has changed the way we keep in touch with our friends and family. Are we taking advantage of technology? Has technology benefited our society or has it made us more distant?
Part 3: The internet has inspired creativity. People read and receive information online, people get a better grasp of their interests, people are able to share their ideas with a large audience. But has internet caused us to drown in a sea of information?

Create reader interest:
Part 1: Have you ever asked yourself, "Why do I even like this person?" just by reading their blogs? Or "Why is this person so different online than in real life?" Is sharing all your thoughts in public sphere wise?
Part 2: Aside from Facebook, Twitter, and other new social networks, how else do we keep in touch with our loved ones? Do we write letters or call when we're abroad? Do we NEED to? Are social networks sufficient in developing, or more importantly, maintaining a relationship? With technology, are we creating stronger bonds or growing apart?
Part 3: People share their ideas and interests in public sphere, these ideas travel around the world thanks to technology, hence creativity can be shared globally. Do people really pay attention to what people in other parts of the world are doing? If they do, is this a good thing? In recent times, we only need a desktop, internet connection, and a mouse to receive whatever information we want - But are we receiving too much information?

Psychographic study:
Generation Y - Have access to internet. 18 years old to 35 years old. College or university students.

Problem statements - The issues that exist
Part 1: Misinterpreting an individual - Misinterpreting oneself - Judging someone before getting to know them. Example: When someone says "I hate my mom" on his blog, do we judge them as an insensitive ass? Maybe something less obvious, someone who posts pictures of their expensive cars, or writes about traveling to expensive locations.. Do we call them brags? Is it wise to judge someone based on these pieces of information? Do these people even intend on showing off?

Part 2: Recognizing technology as a means to connect or a barrier to forming relationships. Question: Are you closer or more distant from your parents, since you got internet connection in your room? Or since you moved your PS3 into your bedroom? With recent technology, do you spend more time on your own or with your loved ones? Gattaca was a movie released in 1997. That movie was based in the future, and it showed that with the advancement of technology, people become more associated with machines than with people.

Part 3: Has the internet inspired creativity? When we search for stuff online, do we gain new ideas that change our mindset and/or broaden our knowledge of things? For people who can't afford to travel, has the internet helped in providing information to further understand a place of interest? Lastly, has technology made us more superficial?

Why the content has to be created:
1. To spark questions in people's minds on the impact of technology on society.
2. To determine whether technology has inspired creativity in our generation.


Review of Content:
1. Society has become more and more involved with texting, FaceBook-ing, tweeting and we are accustomed to having our faces stuffed inside these devices that when it comes time to interact with others in an intimate setting we are then distracted when our phone beeps, or I get a courtesy messaging from twitter letting you know that someone has left you a tweet. And while that would be fine if you were alone, people are finding themselves alone when they are with others.[2]. Some people argue that even though you are sitting behind an electronic device, you are in some way still communicating and while this is true others find it distasteful and discourteous, especially when they are with you. People can view and share information without moving from the their homes and even today, devices are carried on us to keep us in the goings-on with what is new. New media has severe impact on the age groups of people, people's democracy, and ethical issues.

2. 94% of communication is non-verbal [1],and while being on the internet is a great way to communicate it is difficult to understand or interpret what a person's intentions or messages are; a situation that one thinks is innocent can spiral out of control and others can misunderstand or misinterpret the message being delivered, resulting in a negative outcome.

3. 7 things you should know bat second Life: People are taking advantages of the virtual life in education, business, and gaming sectors. The concept of virtual life is to see the world and achieve things which may not be achievable in real world. Second Life offers a compelling synchronous experience for geographically disparate users to meet and interact. It also allows users to inhabit personas and situations that are otherwise unavailable to them.

Second Life is also used many other disciplines of life. It helps promote and express talents. “Artists have set up galleries, musicians have held concerts, and authors have read their work in-world. Second Life also enabled people to interact on diplomatic level and learn abou the culture and traditions of several countries. For example, Second Life has a place called “Diplomacy Island”, “and the governments of several real nations, including the Maldives, Sweden, and Estonia, have opened virtual embassies there where users can speak to representatives of those nations about their history and culture or about visas and other requirements to travel to those countries.”/ "7 things you should know about...Second Life"

Society has seen a shift in the way we communicate with each other on a daily basis. Letters have been replaced by telegrams, telegrams by the telephone, telephones by cell phones, talking on cell phones by text messaging and now social networking has become the dominant trend in current society. Peter Leitner, Thomas Grechenig wrote,"One of the most exciting evolutions in the internet over the last years is the spread of social networks. No other genre of web services has such high expansion rates like the social networking sphere. MySpace, LinkedIn, Orkut or Facebook have gained enormous popularity over the past years because of a steadily increasing demand for communication and collaboration among users. Forced by the fast evolution of the internet, innovative web technologies and networking functionalities, the user changed from a passive information consumer to an active content producer and distributor. As a key success factor, social networking services offer modern communication possibilities for people by supporting user interaction and data interchange."

New Media has brought several changes to the lives millions. It has affected cultures and identities of many people. It seems as though new media has added a flare of new expression and interpretation for which society has come to value. The differing forms of media have affected moral values as well as business, politics, and entertainment. It has created a new form of society. It is what Singh calls a “network society”. It is a society that is timeless and always changing. New media has its negative affect on cultures. It has at times been seen as a form of evil or threat to societal values. Oftentimes people dislike new media because they do not understand it. It also is a conflicting issue when people are trying to maintain their morals and values yet conforming to society and keeping up with new innovations. There I also the problem of viruses and loss of identity, meaning that people become more in to sitting behind a computer than truly engaging in the world physically. It has created a form of social isolation and has in some ways blocked the social interaction of the past. But, new media is positively affecting the global world it has and is contributing to better interconnectedness and spread of cultures leading to more cultural diversity. In many ways new media has helped to engage and better understand cultures we may have never known or truly understood before.

Potential issues:
1. With advancements in technology, there are always drawbacks associated with them. The question some people are beginning to ask is what kind of lifestyle are we promoting here? Currently internet technologies have become easy and more convenient to use. While it probably isn't an issue as of now. But for the future generations that will grow up surrounded by and immersed in these technologies, will they lose the basic skills of face to face communication?

2. Nowadays, more and more children are suffered from Internet addiction which is a mental illness defined by psychoanalysts. Among those children, who like using Internet to communicate with others rather than talking to friends face to face.,the direct communication seems to be hard for them. They won't try to make a conversation with you initiatively in daily life I am shocked by the boy in the video ,who lacks sincere talk with his parents, finally choose to die because of mislead by the harmful things on Internet. I think that the duty is not only on child but also on his parents and teacher.Sometimes, this new media creates estrangement between people, instead of decreasing the distance we have.

3. http://www.everytherapist.com/blog/%E2%80%98is-technology-changing-how-we-interact-and-relate-to-others%E2%80%99/ - "I believe that the Internet today is viewed as an indispensable research tool used for all levels of communication as well as for social contact and entertainment.
Remembering two important things when faced with new technology and its endless boundaries: Have patience and moderation."

4. http://www.jeffturner.info/has-twitter-really-changed-how-we-communicate/- Here it discusses  a survey done that explains that although we have twitter, unless u have more than one hundred followers, u wouldn't be getting much online action. Most people don't answer your tweets, 50% don't even read their timeline. In the end, your twitter acc is a monologue.

5. Cracked.com
http://www.cracked.com/article_15231_7-reasons-21st-century-making-you-miserable.html - 7 Reasons Why The 21st Century Is Making You Miserable
1. Texting is a shitty way to communicate: So did we really need a study to tell us that more than 40 percent of what you say in an e-mail is misunderstood? Well, they did one anyway.
How many of your friends have you only spoken with online? If 40 percent of your personality has gotten lost in the text transition, do these people even really know you? The people who dislike you via text, on message boards or chatrooms or whatever, is it because you're really incompatible? Or, is it because of the misunderstood 40 percent? And, what about the ones who like you?
2. Online company only makes us lonelier: When someone speaks to you face-to-face, what percentage of the meaning is actually in the words, as opposed to the body language and tone of voice? Take a guess.
It's 7 percent. The other 93 percent is nonverbal, according to studies. That human ability to absorb the moods of others through that kind of subconscious osmosis is crucial. Kids born without it are considered mentally handicapped. When we're living in Text World, all that is stripped away. There's a weird side effect to it, too: absent a sense of the other person's mood, every line we read gets filtered through our own mood instead.

References:
http://baruchnewmedia.com/wiki/New_Media_%26_Social_Change#New_Media_and_age_groups_of_people
http://www.cracked.com/article_15231_7-reasons-21st-century-making-you-miserable.html
http://www.csmonitor.com/2006/0515/p13s01-stct.html
http://www.recombinantrecords.net/docs/2009-05-Amusing-Ourselves-to-Death.html
http://www.jeffturner.info/has-twitter-really-changed-how-we-communicate/
http://www.everytherapist.com/blog/%E2%80%98is-technology-changing-how-we-interact-and-relate-to-others%E2%80%99/

Exercise

Product/Brand: Black XS for Ladies by Paco Robanne

Radio: Radio ad (A woman sprays the perfume once and sensually whispers "Black XS for Ladies by Paco Robanne")

TV: A TV ad. Product placement. Promoting it through a tv show.

Mobile phones: Planning something out with Maxis or any other service provider. The service provider can text out promotions to its subscribers.

Pamphlet: Have the product's information on a pamphlet, including where to buy it, distribute at high-end shopping malls. Have a brief story on how the scent came about - to pique interest in readers - creativity. Sample

Newspaper: Perfume sample.

Billboards: Scarlett Johansson to promote the perfume. She's tangled in vines with her back facing us. She glances at the perfume which is on her left shoulder.

Most desirable distribution mode: TV. Billboard would've been first choice but I concluded that via tv a larger audience can be reached. Especially women. TV is still the most used medium.

Least desirable distribution mode: Mobile phones. It doesn't do anything for a product like perfume. There is no interaction w the audience. Perfumes are best marketed in a creative way because it is small and the market is saturated. The audience want to see the perfume, smell the perfume etc.

Communication advantages & disadvantages for most & least: Phones do not provide any interaction w the audience. TV reaches a large audience. TV also allows the audience to understand the product most. Billboards may act as a reminder to the audience - eg: When someone sees the product on a billboard, they will be reminded of the ad they saw on TV. Newspapers may also act as a reminder.