Demographics of radio stations in Malaysia

Oh, I'm sorry. Did you think you were a "listener"? Not really. Not in the mind of radio station operators. You're a demographic. - Corey Deitz, About.com

AMP Radio Network, wholly owned by ASTRO
The leading commercial radio operator across 8 FM terrestrial radio stations in Malaysia, which include the top-ranking stations for the key vernacular demographics in Malay, Chinese, Indian and English. These stations cumulatively reach over 11.5 million radio listeners a week and command 52% of the radio industry's advertising expenditure. They are Hitz.fm (English), Mix FM (English), Sinar FM (Malay), THR.fm (Tamil, Malay), MY (Cantonese), XFM (Malay), Era FM (Malay), LiteFM (English).

AMP Radio Networks (AMP) has delivered impressive results in the second radio survey of 2011, with an increase in overall listenership. Nielsen’s Radio Audience Measurement (RAM), Wave 2, 2011 showed that 11.65 million listeners tune in to AMP weekly and 73% of the total number of radio listeners in Malaysia tune in to one or more AMP radio stations. In the four main languages, SINAR fm (Bahasa Malaysia), MY FM (Chinese), hitz.fm (English) and THR Raaga (Tamil) held on firmly as stronger No. 1’s.

- SINAR fm
SINAR fm is still the No.1 radio station in the country, with the highest number of listeners for 2 consecutive years. The station has grown to 4.2 million listeners and witnessed an increase in Breakfast with SINAR Pagi now with 2.4 million listeners and Drive with SINAR Petang attracting 2.1 million listeners. In fact, the two are the highest rating Breakfast and Drive shows amongst all radio stations.

- ERA fm
ERA fm, has a total of 3.55 million listeners, and is the No. 2 station among the Malay audience.

- MY FM
MY FM has a strong audience of 2.2 million listeners weekly to strengthen its title as Malaysia’s No. 1 Chinese station.

- hitz.fm
hitz.fm is the industry leading No.1 English radio station. Its base of listeners expanded from 1.58 million to a staggering 1.93 million listeners, a growth of 22%.

- THR Raaga
THR Raaga continues tradition as the No. 1 Tamil station, capturing a total of 1.75 million listeners. Commanding a new high that exceeds 1 million listeners, THR Raaga’s breakfast show is the most-listened-to Tamil breakfast show.

- XFM
XFM is the only commercial radio station that plays 100% Malaysian music. The station is well-known as a platform that spins off the career of young, local musicians. A total of 274,000 listeners, who are largely fans of indie music scene between the ages of 14 to 25 years old, tune in to XFM to keep up with new Malaysian music.

Media Prima
Media Prima reports its demographics differently:

- Hot FM
Hot FM is Malaysia’s the number one radio station for the demographic group of those below 35, making the station the second most-listened-to radio station in the country, reaching almost 3.6 million listeners. Hot FM dominates the categories of professionals, executives, managers and businessmen (PMEBs), white-collar employees and students.

- Fly FM
Fly FM once again maintains its position as the number two English radio station in the country. Fly FM claims to play urban music hence it satisfies the needs of urban listeners. The demographic group is also reported to be of those below 35.

- One FM
One FM has successfully placed itself as the number two Chinese radio station in the country when it managed to capture the demographics between the ages of 18 to 29.

Star Radio Group - A publication by Star Publications
Radio stations include Red FM, Suria FM, 988 FM, And Capital FM. Capital FM is the only radio station whose demographic is women, in all of Malaysia. Red FM, Suria FM, and 988 FM are English, Malay, and Mandarin respectively.

P/s Capital FM is 88.9 whereas BFM is 89.9