Exercise

Product/Brand: Black XS for Ladies by Paco Robanne

Radio: Radio ad (A woman sprays the perfume once and sensually whispers "Black XS for Ladies by Paco Robanne")

TV: A TV ad. Product placement. Promoting it through a tv show.

Mobile phones: Planning something out with Maxis or any other service provider. The service provider can text out promotions to its subscribers.

Pamphlet: Have the product's information on a pamphlet, including where to buy it, distribute at high-end shopping malls. Have a brief story on how the scent came about - to pique interest in readers - creativity. Sample

Newspaper: Perfume sample.

Billboards: Scarlett Johansson to promote the perfume. She's tangled in vines with her back facing us. She glances at the perfume which is on her left shoulder.

Most desirable distribution mode: TV. Billboard would've been first choice but I concluded that via tv a larger audience can be reached. Especially women. TV is still the most used medium.

Least desirable distribution mode: Mobile phones. It doesn't do anything for a product like perfume. There is no interaction w the audience. Perfumes are best marketed in a creative way because it is small and the market is saturated. The audience want to see the perfume, smell the perfume etc.

Communication advantages & disadvantages for most & least: Phones do not provide any interaction w the audience. TV reaches a large audience. TV also allows the audience to understand the product most. Billboards may act as a reminder to the audience - eg: When someone sees the product on a billboard, they will be reminded of the ad they saw on TV. Newspapers may also act as a reminder.